Audience Synergy, LLC

Audience Synergy is a healthcare data and programmatic advertising company specializing in deterministic, people-based audience targeting for pharmaceutical and healthcare marketers. Through a strategic partnership with Data360, the company maintains comprehensive databases covering over 1 million physicians, NP/PAs, 4 million registered nurses across 60+ specialties, pharmacists, and patients representing over 130 self-reported health conditions.

The company's core offering centers on NPI-verified, opt-in healthcare professional (HCP) audiences with over 93% coverage of active US physicians. Their audiences are built using verified personal emails and home addresses, optimized for reach across Connected TV, social media platforms, and personal devices. Audience Synergy offers both managed service campaigns and self-service audience deployment through major DSP platforms including The Trade Desk and MediaMath, with audiences syndicated through the LiveRamp data marketplace.

A distinguishing capability is physician-level measurement and reporting, enabling clients to identify which specific HCPs engaged with campaigns for follow-up remarketing, sequential messaging, and triggered email outreach. The company emphasizes deterministic targeting over behavioral or contextual assumptions, positioning itself as a privacy-compliant alternative to modeled audiences.

Select Audience Synergy when deterministic, NPI-verified HCP targeting is essential for pharmaceutical or healthcare brand campaigns. Their physician-level measurement capability provides unique post-campaign intelligence that enables sophisticated remarketing and sequential messaging strategies unavailable with standard programmatic audiences.

The company excels in multi-channel campaigns requiring high reach across Connected TV and social platforms, where their opt-in personal PII profiles deliver superior match rates. Healthcare recruiters benefit from their unmatched specialty nurse database depth across 60+ nursing specialties.

Audience Synergy operates exclusively in healthcare, providing deterministic audience data and programmatic advertising services specifically for pharmaceutical marketers, healthcare brands, and medical recruiters. Their entire product portfolio centers on NPI-verified healthcare professional data and NAI-compliant patient audiences.

The company serves pharma brands executing HCP and direct-to-patient campaigns, healthcare systems conducting physician and nurse recruitment, and nursing education providers targeting specialty nurses. Their data infrastructure is purpose-built for healthcare compliance requirements including NAI standards for patient data.

Mid-to-large pharmaceutical companies and healthcare brands running sophisticated programmatic campaigns targeting specific physician specialties, nurse practitioners, or condition-specific patient populations. Organizations with established DSP relationships seeking to enhance in-house programmatic capabilities with verified healthcare audiences, or those requiring managed services for complex multi-channel healthcare campaigns.