Cardinal Digital Marketing

Cardinal Digital Marketing operates as a specialized healthcare division of Power Digital, focusing exclusively on patient acquisition and performance marketing for healthcare provider groups. The agency has 15 years of healthcare marketing experience and serves multi-location healthcare organizations including physical therapy groups, dental service organizations, veterinary networks, and hospital systems.

The firm's primary service offering centers on data-driven patient acquisition through paid media, SEO, website design, and business intelligence. Their proprietary RevRx™ system combines Media Mix Modeling with healthcare-specific analytics to optimize marketing investments across channels. The agency emphasizes HIPAA-compliant marketing technology and capacity-driven strategies that align marketing spend with provider availability.

Cardinal has documented case studies showing significant performance improvements, including a 77% increase in conversion rate for a national physical therapy group, 54% year-over-year lead increase for a 400+ location veterinary network, and 116% lead volume growth for a dental service organization. The agency's partnership with Power Digital expanded its data and measurement capabilities while maintaining specialized healthcare focus.

Healthcare organizations should consider Cardinal when they need to move beyond basic digital marketing to sophisticated, data-driven patient acquisition strategies. The agency excels at helping multi-location provider groups optimize marketing investments across the full media mix using advanced analytics and Media Mix Modeling, particularly when organizations need to align marketing spend with actual provider capacity.

Clients can expect a comprehensive audit and forecasting process followed by custom strategy development that considers location-specific and service-line-specific goals. The agency's testing methodology and access to cross-client healthcare insights through Power Digital provide optimization advantages difficult for in-house teams to replicate.

Cardinal Digital Marketing operates exclusively in healthcare with 15 years of industry-specific experience. The agency specializes in provider group marketing across physical therapy, dentistry (DSOs), veterinary medicine, and health systems. All services incorporate HIPAA-compliant marketing technologies and patient journey optimization specific to healthcare consumer behavior.

The firm's RevRx™ platform was purpose-built for healthcare patient acquisition metrics, tracking lead quality and patient lifetime value rather than generic marketing KPIs. Their capacity-driven approach addresses healthcare-specific challenges like provider scheduling constraints and service line profitability optimization.

The ideal client is a multi-location healthcare provider organization (dental, veterinary, physical therapy, or health system) with 20+ locations and monthly marketing budgets exceeding $50,000. These organizations are experiencing growth challenges with current strategies and need sophisticated analytics to optimize patient acquisition costs while managing provider capacity constraints across locations and service lines.