CMG Health Marketing

CMG Health Marketing operates as a Center of Excellence within Cox Media Group, providing marketing and media services specifically tailored to healthcare providers. The agency focuses on data-driven strategies designed to reduce patient acquisition costs and create measurable returns on marketing investments for healthcare organizations.

The company's methodology follows a three-phase framework: Identify (research and strategy development), Engage (multi-channel messaging and campaign execution), and Acquire (results measurement and optimization). Their service portfolio spans both digital marketing channels and traditional broadcast media, leveraging Cox Media Group's extensive media network for campaign placement. They specialize in patient review optimization, local SEO, social media campaigns, and traditional TV and radio advertising.

Case studies demonstrate the agency's work with dental practices and LGBTQ+ healthcare facilities. Notable results include generating $800,000 in patient revenue in a single month for a Tampa dental practice with a 200% increase in leads, and achieving 1.1 million social media impressions with a 50% year-over-year increase in HIV testing for a Northeast Georgia healthcare facility.

Organizations should consider CMG Health Marketing when they need marketing services that span both digital and traditional media channels, particularly when broadcast advertising is a strategic priority. The Cox Media Group affiliation provides direct access to TV and radio inventory that independent agencies typically purchase through third parties.

The agency's healthcare-specific focus and documented success with patient acquisition campaigns make it appropriate for practices prioritizing measurable growth in patient volume and revenue. Their experience with reputation management and review optimization addresses critical trust-building components of healthcare marketing.

CMG Health Marketing operates exclusively within the healthcare sector, with all documented case studies and marketing content focused on healthcare providers. Their specializations include patient review management, satisfaction score optimization, and local SEO strategies specifically designed for healthcare search behavior. The agency demonstrates expertise across multiple healthcare verticals including dental practices, LGBTQ+ healthcare services, and general medical facilities, with strategies addressing healthcare-specific challenges such as patient trust-building, out-of-network patient acquisition, and compliance with healthcare marketing regulations.

The ideal client is a healthcare provider or medical practice seeking multi-channel marketing campaigns that include traditional broadcast media alongside digital tactics. Organizations that value the credibility and reach of TV and radio advertising, particularly for building brand awareness in specific geographic markets, will benefit most from the Cox Media Group connection and integrated approach.