Digital Marketing Labs

Digital Marketing Labs is a digital marketing agency focused exclusively on healthcare client acquisition and patient volume growth. The company specializes in working with multi-location healthcare organizations, particularly dental service organizations (DSOs), dermatology groups, and clinical laboratories. Their core services center on local SEO, paid search, paid social media, and strategic consulting aimed at driving new patient bookings.

The agency's approach emphasizes data-driven campaign optimization and close alignment between digital marketing strategy and operational realities like call center capacity and staffing schedules. They structure campaigns to match business operations, with budget controls at the campaign level to account for variables like day-of-week performance, conversion rate differences, and cost-per-acquisition targets. Their work typically involves managing hundreds of location-specific campaigns simultaneously for large multi-site healthcare organizations.

Digital Marketing Labs has demonstrated measurable results across multiple healthcare verticals, with case studies showing performance improvements ranging from 43% to 300% increases in call conversions, and 47% to 102% growth in non-branded search visibility within 90-120 day timeframes.

Choose Digital Marketing Labs when your healthcare organization has multiple locations and needs to systematically increase patient volume through local search visibility and paid advertising. The agency excels at scaling proven campaign structures across numerous markets simultaneously, making them particularly valuable for DSOs and healthcare groups in growth mode.

Expect a consultative approach that extends beyond campaign management to strategic recommendations about call center operations, booking processes, and budget allocation. Their work typically delivers measurable results within 90-120 days, with ongoing optimization focused on cost per acquisition and conversion rate improvements rather than vanity metrics.

Digital Marketing Labs operates exclusively in healthcare with demonstrated expertise across dental service organizations, specialty medical practices, and clinical laboratories. Their healthcare focus is evidenced by clients including major DSOs like Western Dental (320+ locations) and Benevis (120+ offices), as well as specialty groups like Skin and Cancer Associates (30+ locations) and Fortune 500 healthcare companies like Quest Diagnostics.

The agency understands healthcare-specific operational constraints including compliance requirements, call center dynamics, and patient booking workflows. Their case studies demonstrate fluency with healthcare search behavior, targeting strategies for both patient and provider audiences, and the competitive dynamics of healthcare markets with high provider density.

The ideal client is a multi-location healthcare organization (10+ locations) with established operations and call center infrastructure, seeking to systematically scale patient acquisition. They have marketing budgets of $50K+ monthly, clear patient volume goals, and willingness to implement operational recommendations. Organizations in competitive markets like dental, dermatology, or specialty care where local search visibility directly impacts booking volume represent the best fit.