Faze

Faze is a specialized patient recruitment agency within the Havas Health network, focused exclusively on helping pharmaceutical and biotech companies enroll patients in clinical trials. Operating from London with access to Havas' global infrastructure, the agency applies consumer brand creative strategies to the clinical trial space, positioning itself as an alternative to traditional recruitment approaches.

The agency's service portfolio encompasses research and strategy, patient engagement, digital products, and specialized outreach to underrepresented groups through its partnership with Republica Havas Health, an NMSDC-certified minority business. Capabilities include market research, protocol simulation, trial branding, digital media campaigns, influencer marketing, pre-screener development, and the proprietary Faze1 Referral Management System for patient handover.

Faze has delivered campaigns across multiple therapeutic areas including respiratory, infectious disease, autoimmune conditions, and cardiology for clients such as AstraZeneca, Arena Pharmaceuticals, and Boehringer Ingelheim. The agency emphasizes cultural insights, data analytics, and patient-centered messaging to drive recruitment and retention outcomes.

Organizations should consider Faze when traditional patient recruitment methods have underperformed or when trials require creative differentiation to break through patient awareness barriers. The agency's consumer brand approach may provide advantage for trials competing for the same patient populations or targeting demographics accustomed to sophisticated marketing.

The Republica Havas Health partnership makes Faze particularly relevant for sponsors with FDA diversity action plan requirements or trials specifically designed to recruit underrepresented populations. Expect a strategic process that begins with market research and protocol analysis before moving to campaign development and digital execution.

Faze operates exclusively in healthcare, specifically within the clinical trial patient recruitment sector. The agency works across pharmaceutical and biotech therapeutic areas including respiratory diseases, infectious diseases, autoimmune conditions, and cardiology. Healthcare specialization extends to understanding protocol requirements, IRB processes, and patient journey mapping from awareness through enrollment and retention.

The Republica Havas Health partnership demonstrates specific capability in addressing FDA guidance on diversity in clinical trials, with services including multicultural competence training and cultural relevance auditing tailored to clinical research contexts.

Mid-to-large pharmaceutical and biotech companies conducting trials where patient recruitment is a critical path issue. Sponsors who value creative strategy and are willing to invest in comprehensive campaigns beyond basic awareness tactics. Organizations comfortable working with agencies that emphasize brand-building approaches adapted for clinical contexts, and those with specific needs for diverse patient recruitment.