Innovate Healthcare

Innovate Healthcare is a division of TriMed Media Group that operates as a full-service content marketing agency focused exclusively on healthcare B2B companies. The Providence, Rhode Island-based firm operates three healthcare-focused online properties: Cardiovascular Business, Health Exec, and Radiology Business, which collectively reach over 3.5 million unique visitors annually. The company specializes in connecting medical device manufacturers, imaging technology companies, and healthcare IT vendors with C-level health system executives, physician leaders, and clinical department managers.

The agency provides content strategy, event production, and digital advertising services specifically designed for healthcare audiences. Core offerings include webinar production, virtual and onsite events, whitepapers, case studies, expert roundtables, and customer success stories. Their content approach emphasizes clinical, operational, and financial perspectives from thought leaders and vendor executives. The company also offers digital advertising options including banner ads, newsletter sponsorships, and sponsored email blasts across their owned media properties.

Innovate Healthcare maintains relationships with major healthcare technology companies including GE Healthcare, Philips, Siemens Healthineers, Medtronic, and Canon, alongside emerging startups in the medical imaging and cardiovascular spaces. Their content reaches healthcare professionals across large academic medical centers, community hospitals, imaging centers, and physician practices, with particular strength in radiology, cardiology, and healthcare leadership segments.

Choose Innovate Healthcare when you need immediate access to established healthcare audiences, particularly among hospital executives and physician leaders in radiology and cardiology. The agency's owned media properties eliminate the need to build audience from scratch, making them effective for companies launching new products or entering the healthcare market.

Expect a content-first approach with strong emphasis on thought leadership and educational formats. The agency's experience working with major medical device and imaging companies means they understand complex healthcare sales cycles and the need to engage multiple stakeholders within health systems.

Innovate Healthcare operates exclusively within the healthcare B2B sector, with particular concentration in medical imaging, radiology, cardiology, and healthcare IT markets. The agency's three owned publications—Cardiovascular Business, Health Exec, and Radiology Business—serve distinct healthcare professional audiences including radiologists, cardiologists, hospital administrators, and clinical department managers. Their content addresses clinical effectiveness, operational efficiency, and financial performance specific to healthcare delivery organizations.

The company's specialization extends to understanding healthcare-specific buying processes, which typically involve multiple stakeholders across clinical, administrative, and IT departments within health systems. Their audience includes front-line caregivers (physicians, nurse practitioners, technologists) as well as decision-makers at academic medical centers, community hospitals, imaging centers, and physician practices.

Medical device manufacturers, medical imaging technology companies, and healthcare IT vendors with annual revenues between $10 million and $500 million that sell to hospitals and health systems. Companies in radiology, cardiology, or enterprise imaging sectors seeking to build thought leadership with hospital executives and physician leaders through content marketing and sponsored events. Organizations comfortable with content-driven lead generation rather than direct response advertising.