MERGE

MERGE is a marketing and technology agency that positions itself at the intersection of health, wellness, and consumer markets. With offices in eight U.S. cities including Atlanta, Chicago, New York City, and Los Angeles, the company delivers services spanning strategy, creative content, experience design, media planning, platform implementation, and public relations.

The agency's approach centers on what it calls "storytelling through technology," combining data-driven insights with AI-powered personalization and creative execution. MERGE maintains long-standing client relationships, including 34 years with Abbott and 27 years with an unnamed healthcare organization. The company emphasizes work efficiency gains through marketing operations optimization, with case studies demonstrating 35% time savings in workflows and $4 million in annual DAM cost reductions.

MERGE received the 2025 Modern Healthcare x Ad Age Healthcare Marketing Impact Award for Agency of the Year and Built In's 2026 Best Place to Work recognition. The agency maintains strategic partnerships with Adobe, Google, and Sitecore, leveraging these platforms for client implementations across healthcare systems, pharma companies, and consumer brands.

Organizations should consider MERGE when they need an agency that can bridge marketing creativity with technology implementation, particularly for complex marketing operations transformations. The agency demonstrates strength in platform-driven efficiency projects, making it appropriate for companies looking to modernize marketing technology stacks or optimize existing systems.

Expect a consultative approach emphasizing long-term partnerships rather than transactional project work. MERGE's case studies focus on operational improvements and measurable business outcomes, suggesting an ROI-driven engagement model suitable for organizations requiring justification for marketing technology investments.

MERGE maintains a substantial healthcare practice serving health systems (Indiana University Health, University of Michigan Health, Christus Health, Broward Health, VCU Health, Parkview Health, Baptist Health), health insurers, pharmaceutical companies (Abbott, UCB, Supernus, Seqirus), and medtech manufacturers (GE Healthcare). The agency's healthcare work spans patient engagement, provider marketing, pharma commercialization, and health insurance member acquisition.

The company emphasizes understanding complex healthcare consumer journeys and designing experiences that balance regulatory requirements with consumer expectations. MERGE's healthcare expertise includes experience design for patients, HCP engagement, and value-based care marketing, though specific regulatory compliance certifications are not detailed on the website.

The ideal client is a healthcare system, health insurer, pharmaceutical company, or medtech manufacturer with annual revenue exceeding $500 million, seeking to modernize marketing operations, implement enterprise marketing platforms, or execute integrated campaigns requiring both creative and technical expertise. Organizations with existing Adobe, Sitecore, or Workfront investments seeking optimization are particularly well-aligned.