NPG Health

NPG Health operates as a holding company for two specialized healthcare marketing agencies: Navisync and Pryme Agency. The organization focuses on pharmaceutical and life sciences marketing, offering complementary services through its two subsidiary brands.

Navisync positions itself as a managed markets agency, delivering channel solutions including value-based communications, patient support programs, formulary and policy pull-through strategies, market research and analytics, and knowledge and skills training. Pryme Agency focuses on provider and patient promotion, offering branded campaigns, patient engagement initiatives, disease awareness programs, and creative innovation services.

The dual-agency structure allows NPG Health to address different aspects of pharmaceutical commercialization, from payer access and formulary positioning through Navisync to healthcare provider and patient-facing campaigns through Pryme Agency.

NPG Health's structure makes sense for pharmaceutical companies that need both payer-focused managed markets support and patient/provider-facing promotional campaigns. The ability to access both Navisync's formulary and policy expertise alongside Pryme's creative and patient engagement capabilities provides integrated support across the commercialization spectrum.

Organizations should expect to work primarily with the individual agencies (Navisync or Pryme) based on specific project needs, with the holding company structure enabling cross-agency collaboration when appropriate.

NPG Health focuses exclusively on pharmaceutical and life sciences marketing through its two specialized agencies. Navisync addresses managed markets challenges specific to pharmaceutical commercialization, including payer communications, formulary strategies, and patient support programs. Pryme Agency delivers provider and patient promotion services tailored to pharmaceutical products, including disease awareness and branded campaigns.

The company's entire service portfolio centers on pharmaceutical industry needs, from payer access and policy navigation to healthcare provider education and patient engagement.

Pharmaceutical and biotechnology companies launching new products or expanding market access for existing therapies. Organizations that value specialized expertise in either managed markets strategies or patient/provider promotion, or those needing integrated support across both areas through the dual-agency model.