PulsePoint

PulsePoint operates a healthcare marketing platform that unifies digital determinants of health with real-world data to create comprehensive customer profiles. The company serves health consumers, healthcare providers, and healthcare companies through its data-driven platform approach.

The platform combines data analytics with activation capabilities, enabling prediction, programmatic marketing, and decision-support functions. PulsePoint recently secured an exclusive partnership with Flora Health, making it the only demand-side platform (DSP) with programmatic access to EHR inventory through Flora Health's connected health system network. This enables in-workflow engagement with healthcare professionals directly within electronic health record systems.

The company maintains a data incubator program called the PulsePoint Data Lab and has been recognized by Crain's as one of their Best Places To Work. Their approach emphasizes real-time data activation without requiring complex integrations or experiencing time lag between data collection and deployment.

Organizations should consider PulsePoint when they need to reach healthcare audiences through programmatic channels, particularly when seeking to engage healthcare providers within their clinical workflows. The exclusive EHR programmatic partnership provides unique access to clinicians at the point of care.

Expect a platform-driven approach that emphasizes data unification and real-time activation. The company positions itself for organizations that want to move quickly from insight to action without complex integration projects, making it suitable for marketing teams that value speed and comprehensive audience data.

PulsePoint is exclusively focused on healthcare marketing, serving pharmaceutical companies, healthcare providers, payers, and health technology companies. The platform specifically addresses healthcare use cases through its integration of digital determinants of health, real-world data, and clinical workflow engagement via EHR systems.

The company's partnership with Flora Health demonstrates deep healthcare infrastructure integration, enabling programmatic advertising delivery within health system EHR environments. This healthcare-specific approach extends to their data model, which is purpose-built for health customer profiling and healthcare decision-making support.

Pharmaceutical companies, medical device manufacturers, health systems, and healthcare technology companies with significant marketing budgets seeking to reach healthcare professionals or health consumers through programmatic channels. Organizations that value real-time data activation and require comprehensive audience insights combining digital behavior with real-world health data.