Purplelab

PurpleLab is a healthcare technology company that operates HealthNexus, a no-code analytics platform designed to provide real-world evidence to life sciences companies, payers, providers, and other healthcare stakeholders. The platform aggregates over 14 billion annual claims from more than 20 sources, covering 330 million U.S. patient lives and 3 million healthcare practitioners.

The company's platform enables users to assess markets, target healthcare provider audiences, profile HCP and HCO characteristics, activate omnichannel campaigns, and measure performance without requiring technical resources or coding expertise. Their solutions include opted-in HCP audiences for digital advertising, an Audience Builder tool for media planning, and Rate Explorer for price transparency intelligence. PurpleLab integrates data from multiple payer sources and provides HIPAA and NAI compliant audience segments.

The company serves pharmaceutical manufacturers, advertising agencies, payers, and healthcare organizations with tools for commercial intelligence, campaign planning, and contract negotiation. Their partnership with Payerset provides real-time pricing data across healthcare providers, while their collaboration with companies like Roche Diagnostics demonstrates applications in clinical research and outcomes measurement.

Organizations should consider PurpleLab when they need to rapidly access and analyze healthcare claims data without dedicating data science teams or waiting for custom reports. The platform excels for pharmaceutical companies tracking therapy adoption and market share, agencies requiring precise HCP targeting for digital campaigns, and payers benchmarking negotiated rates across providers.

Users can expect self-service access to pre-integrated data sources with the ability to create custom analyses in minutes. The company provides pre- and post-sales support including consultation with data science teams to maximize platform utilization and strategic planning assistance.

PurpleLab exclusively serves the healthcare sector with platform capabilities designed specifically for pharmaceutical commercialization, payer operations, and healthcare marketing. The company maintains HIPAA compliance and provides Business Associate Agreements for handling protected health information. Their solutions address healthcare-specific needs including HCP prescribing pattern analysis, patient journey mapping, therapy adherence measurement, and healthcare price transparency compliance.

The platform serves multiple healthcare verticals including pharmaceutical manufacturers, health insurance payers, hospital systems, and specialty pharmacies. Their integration of medical and pharmacy claims data with social determinants of health attributes enables healthcare-specific use cases such as identifying eligible patient populations for clinical trials and optimizing specialty drug distribution strategies.

Mid-to-large pharmaceutical manufacturers and biotechnology companies launching new therapies or tracking brand performance. Healthcare-focused advertising agencies managing HCP targeting campaigns for multiple life sciences clients. Health plans and payers with 100,000+ covered lives seeking to optimize provider networks and benchmark contracted rates using real-world pricing data.