Unlock Health

Unlock Health is a healthcare-focused marketing agency that positions itself as the largest firm exclusively serving healthcare providers. The company offers comprehensive marketing services spanning brand strategy, patient acquisition campaigns, digital experience design, and multi-channel engagement for hospitals, health systems, behavioral health providers, and senior living communities.

The agency's approach centers on what it calls Authentic Healthcare Marketing™, combining creative execution with performance analytics and managed care insights. Unlock Health handles substantial media spend, managing nearly $1 in every $10 spent on media by U.S. hospitals and health systems, and runs over 3,000 patient acquisition campaigns monthly. Services include SEO, PPC, social media marketing, content strategy, marketing automation, website development, and strategic communications.

The company has developed specialized capabilities for different healthcare verticals, including hospitals and health systems of all sizes from academic medical centers to rural providers, as well as targeted expertise in senior living and behavioral health marketing. Case studies demonstrate work with notable healthcare organizations including Emory Healthcare, Virtua Health, and Children's Specialized.

Choose Unlock Health when your healthcare organization needs a marketing partner that understands the full complexity of healthcare marketing—from brand building to managed care dynamics. Their scale and exclusive healthcare focus mean they bring category-specific insights rather than applying generic marketing tactics to healthcare contexts.

Expect a strategic partnership approach with emphasis on measurable outcomes and CFO-level accountability. Their work spans from creative campaigns to performance optimization, making them suitable for organizations seeking consolidated marketing services rather than point solutions.

Unlock Health maintains 100% focus on healthcare provider marketing, with no apparent non-healthcare clients. Their specialization spans acute care hospitals and academic medical centers, behavioral health providers requiring organic marketing expertise due to advertising restrictions, and senior living communities navigating caregiver and senior decision-maker dynamics.

The company demonstrates healthcare-specific knowledge through understanding of managed care negotiations, payor pressure, service line marketing, and compliance considerations across different healthcare verticals. Their content addresses healthcare-specific challenges like brand equity's impact on patient acquisition costs and generational differences in care-seeking behavior.

The ideal client is a hospital system, behavioral health organization, or senior living operator with marketing budgets sufficient to support comprehensive multi-channel campaigns. Organizations undergoing brand transitions, market expansion, or seeking to improve patient acquisition efficiency while maintaining brand integrity will align well with their strategic approach and measurement capabilities.