Aria Marketing

Aria Marketing is a specialized healthcare IT public relations agency founded in 1999 and based in Newton, Massachusetts. The agency focuses exclusively on healthcare technology companies, ranging from pre-angel startups to Fortune 500 organizations. Over its 25-year history, Aria has represented more than 100 healthcare IT and services companies.

The agency provides integrated marketing communications services including strategic counsel, media relations, thought leadership programs, social media management, content development, and brand positioning. Aria's team has secured placements in major healthcare and business publications including Modern Healthcare, Healthcare IT News, STAT, Forbes, Wall Street Journal, and The New York Times. The agency maintains relationships with healthcare industry media, analysts, and influencers.

Aria was recognized as an award-winning agency and has built a reputation for healthcare thought leadership work. The agency operates with a dedicated team structure, assigning each client a Vice President, Senior Account Executive, Account Executive, and sometimes an Account Coordinator. Notable past and current clients include IBM Watson Health, athenahealth, Nuance, Press Ganey, and Kyruus.

Choose Aria Marketing when your healthcare IT company needs public relations support from an agency that already understands your market, speaks your language, and has existing relationships with relevant media outlets. The agency's exclusive healthcare IT focus means teams can begin work immediately without a lengthy industry education period.

Expect a relationship-oriented engagement with consistent account team members and strategic counsel that connects your solutions to broader healthcare industry conversations. The agency's two-decade track record suggests stability and experience navigating healthcare market cycles and regulatory changes.

Aria Marketing serves exclusively healthcare IT companies, with particular focus on organizations selling to healthcare providers, payers, patients, and healthcare businesses. The agency demonstrates expertise in healthcare industry trends including interoperability, value-based care, digital health, patient engagement, and healthcare workforce solutions. Their media relationships span healthcare-specific publications (Healthcare IT News, Modern Healthcare, FierceHealthcare) as well as business and mainstream outlets covering healthcare technology.

The agency's client portfolio includes companies working across multiple healthcare verticals including EHR platforms, revenue cycle management, patient access, clinical documentation, telehealth, healthcare analytics, and population health management. Their 25-year focus on healthcare IT has built institutional knowledge of regulatory changes, industry events like HIMSS, and the specific communication needs of healthcare technology buyers.

Healthcare IT companies selling products and services to healthcare providers, payers, patients, or healthcare businesses. Organizations that value strategic thought leadership positioning over purely tactical PR execution. Companies seeking long-term agency partnerships rather than transactional project work. Both growth-stage startups building market awareness and established vendors maintaining industry presence and executive visibility.