Merryman Communications

Merryman Communications is a healthcare-focused marketing and communications agency founded in 2010 and based in Southern California. The agency operates on a network model with freelance consultants, each bringing over 10 years of experience in healthcare marketing and public relations. The firm serves clients across medical devices and diagnostics, biotech and pharmaceuticals, health IT, health plans, hospitals, and nonprofit organizations.

The agency offers what it calls "M-Powered Integrated Marketing," combining traditional PR with marketing programs including brand development, product launches, corporate and investor communications, crisis management, and both consumer and healthcare professional (HCP) engagement. The team has experience across multiple therapeutic areas including diabetes, orthopedics, cardiovascular disease, women's health, and infectious disease. Merryman Communications has worked with clients ranging from venture-backed startups to Fortune 500 companies.

The agency has received recognition from industry organizations including the Public Relations Society of America, Ragan's PR Daily, and the Healthcare Public Relations and Marketing Association. The firm emphasizes long-term client relationships, with many clients taking the agency with them when moving to new companies. The agency celebrated its 15th anniversary in 2025.

Organizations should consider Merryman Communications when they need experienced healthcare communicators who understand the complexities of medical device and life sciences marketing. The agency's 15-year track record and repeat client relationships suggest reliable service delivery and effectiveness in achieving marketing objectives.

Clients can expect senior-level team members on their accounts rather than junior staff, given the 10+ years experience requirement. The network model may provide access to specialized expertise as needed while maintaining core team continuity. The agency's case studies demonstrate capabilities across the full marketing spectrum from brand development through product launch to ongoing disease awareness campaigns.

Merryman Communications operates exclusively in healthcare with 15 years of focused experience. The agency serves multiple healthcare verticals including medical devices and diagnostics, biotech and pharmaceuticals, health IT, health plans, hospitals and provider groups, and healthcare nonprofits. Therapeutic area experience spans diabetes, orthopedics, epilepsy, cardiovascular disease, women's health, infectious disease, and ophthalmology.

The team's healthcare specialization is demonstrated through work on regulatory milestone communications, clinical trial recruitment, disease awareness campaigns, and healthcare-specific channels including HCP peer-to-peer programs and patient engagement initiatives. Founder Betsy Merryman has taught healthcare marketing at UCLA's Executive Master of Public Health program and USC's Annenberg School, indicating academic recognition of the firm's healthcare expertise.

The ideal client is a medical device, diagnostic, biotech, or pharmaceutical company preparing for or managing a product launch, seeking strategic marketing communications support with senior-level expertise. Organizations that value long-term partnerships and prefer boutique agency relationships over large agency hierarchies will align well with Merryman's approach. Companies requiring integrated campaigns spanning regulatory milestones, clinical data announcements, HCP engagement, and direct-to-consumer marketing will benefit from the breadth of experience.