Edelman

Global strategic communications firm powered by data and innovation

500+ employees

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About Edelman

Edelman is a global strategic communications firm that helps organizations establish trust, credibility, and reputation through data-driven insights and creative campaigns. The company publishes the annual Edelman Trust Barometer, a research study on institutional trust, and provides strategic communications services across brand marketing, corporate communications, digital transformation, and social impact initiatives.

The firm's capabilities span influencer marketing, AI-powered communication solutions, digital innovation, and large-scale brand campaigns. Edelman emphasizes responsible AI implementation, helping organizations adopt technology with transparency and ethical alignment. Their work includes earned media campaigns, social media strategy, and cultural marketing initiatives designed to generate measurable business impact.

Edelman has produced notable campaigns generating billions of impressions for major consumer brands. The company operates globally with multiple offices and employs a data and creativity-focused approach to help clients navigate reputation management in rapidly changing markets.

Best For

Large enterprises and established brands seeking comprehensive strategic communications services, particularly those navigating trust and reputation challenges. Organizations looking for integrated campaigns combining traditional PR, digital strategy, influencer marketing, and social impact initiatives at scale.

Key Strengths

Proprietary trust research through annual Trust Barometer provides data-driven insights for communications strategy
Demonstrated ability to generate massive earned media reach with campaigns producing billions of impressions
Global presence enables coordinated international communications campaigns
Integrated approach combining brand marketing, influencer strategy, digital innovation, and corporate communications
Track record with major consumer brands across multiple industries including CPG, technology, and retail
Focus on responsible AI implementation and ethical technology adoption in communications

Why Choose Edelman

Organizations should consider Edelman when they need strategic communications at enterprise scale with emphasis on trust building and reputation management. The firm excels at creating integrated campaigns that combine earned media, influencer partnerships, and cultural moments to drive brand awareness and perception shifts.

Expect a data-informed approach grounded in trust research, creative campaign development with measurable business impact, and access to global resources for coordinated multi-market initiatives.

Healthcare Focus

Edelman's website does not prominently feature healthcare-specific services, case studies, or expertise. While the firm serves multiple industries and could potentially support healthcare organizations through its strategic communications capabilities, there is no evidence of specialized healthcare vertical focus, HIPAA compliance programs, or healthcare client case studies presented in the available content.

Ideal Client Profile

Large enterprises and Fortune 500 companies with significant brand visibility challenges, particularly those managing consumer perception, corporate reputation, or navigating social and cultural issues. Organizations with budgets for comprehensive integrated campaigns spanning multiple channels and markets who value research-backed strategic counsel.

Specializations

Trust and reputation management Strategic communications AI-powered communication solutions Brand marketing campaigns Influencer marketing Digital innovation and transformation Social impact and sustainability