Guidea

Guidea is an Austin-based product design agency established in 2005 that specializes in strategic UX/UI design for complex enterprise and B2B SaaS applications. The company has been acquired by Invene to expand fullstack healthcare AI capabilities. Guidea has worked with 20 Fortune 100 companies and supported 8 unicorn startups across multiple industries including healthcare, fintech, cloud technologies, and edtech.

The firm employs a proprietary four-phase design process covering innovation, launch, sprint, and scale phases. Their service model emphasizes deep industry expertise and design thinking methodology to tackle complex domain challenges. Guidea offers capabilities spanning user research, product strategy, interface design, and DesignOps framework development for both enterprise organizations and venture-backed startups.

The company maintains an 85% client retention rate and has received multiple industry recognitions including Red Dot Design Award (2023), Forrester Wave Leader (2021), and various sector-specific innovation awards. Their work has contributed to products used by millions of customers worldwide across enterprise, SaaS, and B2B platforms.

Organizations should consider Guidea when facing complex product design challenges in regulated or technically sophisticated domains where deep industry knowledge is critical. The firm excels at design transformation projects for large enterprises with multiple stakeholder groups and complex user ecosystems, as well as strategic design partnership for startups building category-defining products.

Clients can expect a structured methodology backed by extensive pattern libraries and research in key verticals, combined with senior design talent experienced in enterprise environments. The emphasis on design thinking and user research makes them suitable for organizations prioritizing validated, user-centered approaches over rapid aesthetic execution.

Guidea has worked with major healthcare industry clients including Johnson & Johnson, Humana, Express Scripts, Bristol Myers Squibb, and Cigna. The firm maintains dedicated industry expertise in digital health and FemTech as two of their five core vertical specializations. Their healthcare work spans pharmaceutical companies, health insurance payers, and pharmacy benefit managers.

The company's healthcare design experience includes enterprise user interfaces for clinical and administrative stakeholders, consumer-facing health applications, and complex healthcare data platforms. With the recent acquisition by Invene, the firm is expanding capabilities specifically in healthcare AI applications.

Fortune 500 healthcare, pharmaceutical, and health insurance companies undertaking digital transformation or product modernization initiatives requiring experienced design partners who understand enterprise constraints. Well-funded digital health and healthcare IT startups from Series A through late-stage growth seeking strategic product design expertise to achieve product-market fit and scale operations effectively.