Pentagram

Pentagram is a global design consultancy with offices in London, New York, and other major cities. The firm operates across multiple disciplines including brand identity, digital experiences, packaging, industrial design, motion graphics, and environmental design. While serving clients across numerous sectors, Pentagram maintains a limited healthcare practice alongside more prominent work in arts and culture, technology, and consumer brands.

The firm's approach emphasizes comprehensive design solutions that range from brand strategy to execution across multiple touchpoints. Pentagram has created identities and design systems for major cultural institutions, global corporations, and emerging brands. Their portfolio demonstrates capabilities in both traditional brand development and contemporary digital experiences, including data-driven visualizations and interactive platforms.

Healthcare-related work visible in their portfolio includes projects like PolyBio Research Foundation's interactive digital platform and MacroFactor health and fitness app branding. However, healthcare represents a small fraction of Pentagram's overall client base, which predominantly focuses on arts, culture, entertainment, technology, and consumer sectors.

Consider Pentagram when brand prestige and design excellence are paramount concerns, and budget allows for premium creative services. The firm excels at creating sophisticated, culturally resonant brand identities and comprehensive design systems for organizations seeking to establish or elevate their market position.

Expect a consultative engagement focused on brand strategy and creative innovation rather than healthcare-specific technical implementation. Best suited for branding initiatives, major rebranding efforts, or high-visibility digital experiences where design quality takes precedence over healthcare domain expertise.

Pentagram's healthcare work appears limited to digital health and wellness applications rather than traditional clinical healthcare. Visible projects include PolyBio Research Foundation's digital platform and MacroFactor fitness app branding, suggesting capabilities in consumer health technology rather than clinical systems or regulated medical devices.

The firm's healthcare engagements leverage their broader strengths in brand development and digital experiences rather than healthcare-specific domain expertise. No evidence of HIPAA compliance capabilities, clinical integration experience, or healthcare regulatory knowledge is present on their website.

Well-capitalized digital health startups, healthcare technology companies, or major health systems undertaking significant brand initiatives where design excellence and market differentiation are critical success factors. Organizations comfortable with premium pricing and willing to pair Pentagram's creative expertise with separate healthcare-specific technical or regulatory partners.