SPRYTE Communications

SPRYTE Communications is a public relations firm that works exclusively with healthcare organizations. The agency provides corporate communications and consumer public relations services across multiple healthcare sectors including hospitals and health systems, hospice and palliative care providers, home care companies, medical practices, health foundations, and healthcare educational institutions.

The firm's service portfolio centers on media relations, reputation management, referral marketing, public affairs, and digital content and social marketing. SPRYTE emphasizes hyperlocal consumer earned media outreach alongside traditional corporate communications, both internal and external. Their approach combines healthcare industry experience with public relations expertise to serve B2B healthcare clients.

The agency maintains a portfolio of healthcare clients including the American Nurses Association and various regional healthcare providers. SPRYTE publishes case studies and insights through their blog, documenting media tours, patient marketing campaigns, and publicity efforts for healthcare events.

Consider SPRYTE Communications when your healthcare organization needs public relations support from a team that exclusively serves the healthcare sector. Their focus on earned media and hyperlocal outreach may be particularly valuable for community hospitals, regional health systems, or hospice providers looking to strengthen their local presence.

Organizations should expect a traditional PR agency approach with healthcare vertical specialization. The firm's case studies suggest experience generating media coverage for healthcare events, patient stories, and organizational announcements across multiple markets.

SPRYTE Communications exclusively serves healthcare organizations, with no practice areas outside the healthcare sector. The agency works across multiple healthcare verticals including hospitals and health systems, hospice and palliative care, home care, medical practices, health foundations, social service agencies, and healthcare higher education institutions. Their specialization extends to understanding healthcare-specific media dynamics, patient story protocols, and the reputation sensitivities inherent to healthcare communications.

The ideal client is a regional or community-based healthcare provider—such as a hospital system, hospice organization, or medical practice—that values local media presence and reputation management. Organizations seeking ongoing PR support rather than one-off campaigns will likely find the best fit, particularly if they need a partner who understands healthcare regulatory environments and patient privacy considerations without extensive onboarding.