The Bliss Group

The Bliss Group is a marketing communications agency with 50 years of experience serving healthcare, financial services, professional services, and technology sectors. Recently united with Highwire in January 2025, the agency specializes in blending data science with storytelling to create cross-channel campaigns for B2B organizations.

The agency employs a proprietary ABCDE framework (Audience, Behavior, Content, Delivery, Evaluation) to guide campaigns. Their healthcare practice focuses on areas including mental health and wellness, talent and benefits, care management, patient advocacy, and caregiving services. The team leverages proprietary analytics platforms to develop audience insights and implement integrated campaigns across multiple channels.

Recognized as PRWeek's 2025 Outstanding Corporate Agency and PR Daily's 2024 Agency of the Year, The Bliss Group positions itself as a data-powered agency that combines analytics with creative execution. The firm recently merged with Highwire to expand capabilities as a modern marketing and communications partner.

Organizations should consider The Bliss Group when they need marketing communications expertise combined with data analytics capabilities, particularly for thought leadership development, audience engagement, and cross-channel campaigns. The agency's 50-year track record and recent award recognition indicate established processes and industry credibility.

Engagements typically involve integrated campaigns requiring strategic planning, content development, media relations, and performance measurement. The recent Highwire merger suggests access to expanded resources while maintaining the specialized industry knowledge The Bliss Group has developed over five decades.

The Bliss Group serves healthcare as one of four primary industry verticals, with specific expertise in mental health and wellness, talent and benefits, care management, patient advocacy, and caregiving and aging services. The agency has worked with CVS Health on mental well-being thought leadership and senior care providers on lead generation campaigns.

Their healthcare practice emphasizes marketing communications for complex, regulated industries rather than clinical technology services. The team focuses on connecting healthcare organizations with their audiences through data-informed messaging strategies, content development, and cross-channel campaign execution tailored to healthcare's regulatory and stakeholder complexity.

Mid-to-large healthcare organizations, payers, behavioral health providers, and senior care services requiring strategic marketing communications with measurable business outcomes. Organizations that value data-driven insights combined with creative execution, need thought leadership development, or seek to build audience engagement across multiple channels through integrated campaigns.