ZoCo Design

ZoCo Design is a research and product design firm specializing in healthcare technology. The company focuses on actionable user research to help healthcare product teams make informed product decisions and prioritize features. ZoCo positions itself as an embedded partner that integrates with client teams to conduct discovery research and translate findings into product improvements.

The firm's approach combines user research methodologies—including interviews, ethnography, journey mapping, and evaluative research—with product design services including prototyping, app and software design, and design systems. ZoCo emphasizes its deep healthcare expertise for navigating compliance requirements and understanding fragmented care delivery environments. The company also operates Product Invitational, a roundtable series for senior healthcare product leaders.

ZoCo has worked with major healthcare organizations including Cardinal Health and University Hospitals, as well as digital health companies like SonarMD and mTuitive. The firm has maintained a healthcare focus for approximately a decade and also serves adjacent regulated industries including SaaS, fintech, insurance, and marketplaces.

Choose ZoCo Design when your healthcare product team needs to scale research capacity quickly without hiring full-time researchers, or when you're struggling to recruit specialized healthcare participants for studies. The firm excels in situations where product teams are caught in reactive execution mode and need strategic discovery work to inform roadmap prioritization.

Expect a collaborative partnership where ZoCo operates as an extension of your team rather than an external agency. Their healthcare specialization means faster onboarding and compliance navigation compared to generalist research firms. The engagement should yield not just research insights but actionable product improvements and validated prototypes.

ZoCo Design has maintained healthcare as a primary focus for approximately a decade, with the majority of their business serving healthcare clients. Their case studies demonstrate work across hospitals and health systems, digital health tools for chronic disease management, pathology software, telehealth solutions, remote patient monitoring, and healthcare financial services. The firm emphasizes expertise in navigating healthcare-specific challenges including HIPAA compliance, fragmented care delivery, difficult participant recruitment, and multi-stakeholder complexity across patients, providers, and payers. Their work spans both B2B healthcare (provider-facing tools) and B2C (patient-facing digital health).

Healthcare technology companies with product teams of 10-100 people who have identified user research as a strategic gap. Digital health startups post-Series A who need to validate product-market fit beyond early adopters. Established healthcare IT companies launching new products in unfamiliar clinical areas. Organizations serving complex multi-sided healthcare marketplaces (patients, providers, payers) who need to balance competing needs. Companies that value continuous discovery practices and want to build internal research capabilities while outsourcing execution.