Blink UX

Blink UX is a product design consulting firm established in 2000 that specializes in UX research, product design, and business transformation. As an Mphasis company, Blink operates from seven global offices including Seattle, San Diego, San Francisco, Boston, New York City, London, and Bengaluru, serving enterprise clients across multiple industries.

The firm employs its proprietary Evidence-driven Design® methodology to deliver strategic insights, AI acceleration services, experience design, and organizational transformation. Blink's capabilities span the full spectrum of product development, from initial user research and strategy through detailed design system implementation and usability testing. The company has worked with prominent organizations including Amazon, Google, Microsoft, NASA, and JPMorganChase.

In healthcare specifically, Blink has partnered with major health systems like Kaiser Permanente and UCSF Health, pharmaceutical companies including Pfizer, payers such as BCBS Massachusetts, and specialized healthcare technology firms. Their case study portfolio demonstrates experience consolidating complex digital ecosystems and designing patient-centered experiences.

Choose Blink UX when undertaking large-scale digital transformation initiatives that require both strategic research and execution capabilities. Their Evidence-driven Design approach provides methodological rigor suitable for healthcare organizations navigating regulatory environments and complex stakeholder needs.

Expect a consultative engagement model with emphasis on research-backed decision making. Their experience with enterprise clients and complex technical implementations makes them appropriate for organizations consolidating systems, building design systems, or implementing AI-enhanced experiences across multiple touchpoints.

Blink UX serves healthcare as one vertical within a diversified client portfolio that includes financial services, retail, and technology companies. Their healthcare work spans health systems (Kaiser Permanente, UCSF Health), payers (IEHP, BCBS Massachusetts), pharmaceutical manufacturers (Pfizer), life sciences companies (Exact Sciences, Fred Hutch), and medical device companies (Bausch + Lomb).

While they bring strong UX research and product design capabilities to healthcare projects, their approach applies general product design principles rather than healthcare-specific frameworks. Organizations should verify their team's familiarity with relevant healthcare regulations, clinical workflows, and interoperability standards for specific project requirements.

Healthcare organizations with annual revenues exceeding $500 million undertaking strategic digital initiatives are ideal clients. This includes integrated delivery networks modernizing patient experiences, health insurers transforming member portals, or pharmaceutical companies developing clinician-facing digital tools requiring extensive user research and systematic design approaches.