Bullard Advisory Group

Bullard Advisory Group is a healthcare consulting firm founded in 2022 by Crystalynn Bullard, MBA, CPC, specializing in Medicaid, Medicare, and government-sponsored healthcare programs. The firm serves health plans, provider organizations, and healthcare startups navigating the complexity of regulated payer markets.

The consultancy offers services across advisory, go-to-market strategy, business development, revenue cycle optimization, project management, and training. The team brings experience from inside major health plans including UnitedHealthcare, Centene Corporation, and WellCare Health Plans. Founder Crystalynn Bullard has over 21 years of experience managing Medicaid and Medicare contracts exceeding $30 million and implementing initiatives across six states.

Bullard Advisory Group focuses on helping clients with RFP solutioning, regulatory readiness, provider network strategy, health equity design, and implementation support. The firm currently serves on the Advisory Board of Secured Health and works with both Fortune 50 payers and early-stage healthcare companies.

Organizations should consider Bullard Advisory Group when they need consultants who have been operators inside health plans rather than external advisors. The firm's strength lies in bridging strategy with implementation, particularly for organizations entering or expanding in government-sponsored healthcare markets.

Engagements typically involve hands-on support with regulatory submissions, operational readiness, or market positioning. Clients can expect advisors who understand both payer operations and compliance requirements from having managed similar initiatives internally at major health plans.

Bullard Advisory Group operates exclusively in healthcare, with concentrated expertise in government-sponsored insurance programs. The firm specializes in Medicaid managed care, Medicare Advantage, dual special needs plans (DSNP), CHIP programs, and ACA marketplace products. This includes regulatory compliance, health equity program design, HEDIS and EPSDT performance improvement, and provider network strategy specific to these payer segments.

The team includes licensed behavioral health professionals and certified professional coders, enabling support across clinical documentation, coding accuracy, fraud waste and abuse compliance, and behavioral health integration within managed care contexts.

The ideal client is a health plan preparing for a Medicaid or Medicare RFP, a healthcare startup building solutions for the payer market, or a provider organization developing managed care capabilities. Organizations benefit most when they need expertise in government-sponsored programs, regulatory readiness, or understanding how payers evaluate and adopt new solutions.