GoInvo
Boston design studio crafting healthcare software for complex systems
About GoInvo
GoInvo is a digital design studio based in Boston specializing in healthcare software design with over 20 years of experience in the sector. The studio has delivered more than 110 healthcare products for clients ranging from Fortune 500 companies like 3M to federal agencies and healthcare startups. Their work spans clinical decision support, EHR integrations, patient workflows, and public health systems.
The studio employs a multidisciplinary team with backgrounds in engineering, illustration, design, and software development. Their approach emphasizes rapid prototyping, frequent user testing, and deep engagement with clinical complexity and policy constraints. GoInvo also maintains a strong commitment to open source healthcare, having built 10 open source products and contributing to the broader healthcare design community through publications and research.
Notable achievements include reducing Memorial Hermann hospital's coding backlog to zero through system redesign, increasing Massachusetts SNAP online applications from 7% to 70%, and delivering 700,000+ AI prompts per month for Ipsos research transformation. The studio has been recognized by outlets including The New York Times, BBC, and NPR, with work published in The Journal of Participatory Medicine and The Lancet.
Best For
GoInvo is best suited for healthcare organizations, government agencies, and enterprises tackling complex system redesigns or launching innovative digital health products. Ideal clients include health systems modernizing clinical workflows, federal and state agencies redesigning public services, digital health startups needing strategic product direction, and healthcare enterprises requiring human-centered AI implementations.
Key Strengths
- 20+ years exclusively focused on healthcare with deep understanding of clinical workflows, policy constraints, and regulatory environments
- Demonstrated ability to deliver measurable outcomes: zero patient backlogs, 10x increases in digital adoption, and enterprise-wide tool adoption exceeding 90%
- Strong open source healthcare portfolio with 10 proprietary products and published research in peer-reviewed medical journals
- Multidisciplinary team capable of end-to-end delivery from strategy and research through design, engineering, and implementation
- Proven experience across diverse healthcare verticals including clinical systems, public health, genomics, wearables, and AI-powered medical tools
- Expertise in making complex health data systems accessible through advanced information visualization and user research
Why Choose GoInvo
Choose GoInvo when your healthcare project requires deep domain expertise combined with design excellence and strategic thinking. The studio excels in situations where legacy systems need transformation, where clinical complexity must be balanced with usability, or where innovative health technologies need thoughtful human-centered design. Their track record shows particular strength in projects requiring stakeholder alignment, regulatory navigation, and measurable user adoption improvements.
Expect a collaborative, research-driven engagement with emphasis on rapid prototyping and iterative testing. GoInvo integrates seamlessly with client teams and brings unbiased, experienced input to product strategy decisions. Their commitment to open source and publishing suggests a studio culture focused on advancing the broader healthcare design field, not just individual client work.
Healthcare Focus
GoInvo has been exclusively focused on healthcare for over 20 years, delivering 110+ healthcare products across clinical systems, public health, genomics, medical devices, and digital health platforms. Their healthcare expertise spans HIPAA-compliant systems, EHR integrations, clinical decision support tools, patient engagement platforms, and health data visualizations.
The studio demonstrates deep understanding of healthcare-specific challenges including regulatory compliance, clinical workflow optimization, and health equity considerations. Their work with major health systems, federal health agencies, and healthcare enterprises shows capability across the full healthcare ecosystem from care delivery to policy implementation.
Ideal Client Profile
Healthcare organizations and government agencies with complex, high-stakes digital transformation needs and budgets to match. Clients who value deep healthcare domain expertise, evidence-based design processes, and measurable outcomes. Organizations willing to invest in strategic discovery and user research to de-risk major initiatives. Teams seeking a collaborative partner who can navigate clinical workflows, regulatory requirements, and diverse stakeholder needs while maintaining focus on end-user experience.
Specializations
Client Types
Why Choose GoInvo?
- 1-10 team members
- Select Partner on Curatrix
- Verified on Curatrix
Quick Facts
- Category
- Healthcare UX Design Agencies
- Headquarters
- Boston, Massachusetts, United States
- Company Size
- 1-10 employees
Profile last updated: Jan 30, 2026
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